4 things to consider for your leaflet design

Unlike a flyer, a leaflet is characterised by better design aesthetics, better quality printing paper, and a slightly smaller size. Leaflets are also generally full colour and are packed full of information about a specific, event, product or service. Leaflets can also be to raise awareness about a cause and to persuade an audience. If you are considering leaflet printing, here are some handy things to consider.

Include quality imagery

When it comes to leaflets, it’s important to include lots of high-quality, colour images. Images allow you to showcase your product or service, or to set a tone or mood that represents your cause. Do not use grainy or low-quality images, as this will bring down the overall quality of your design.

Include clean space

While you can cram a little bit more information into a leaflet than a flyer, you still need to include clean space to help customers digest the information. If you cram too much in, your design will suffer, and customers may dispose of your leaflet.

Include a call to action

Every good leaflet should have a clear call to action. A call to action is a strong message that encourages your customer or client to take further action. Calls to action can take many forms, but often include a link to an online petition, a link to a website or social media profile to find out more, or a line of contact such as a phone number or email.

Use quality paper stock and printing

When organising your leaflet printing, you should choose a quality paper stock that is both durable and well finished. For leaflets a gloss finish is more traditional, but you can include feature pages in matt, silk and other luxury finishes. Most leaflets range in thickness from 100gsm and thicker. Remember, the better the quality of the leaflet, the better the impression you will leave on your customers.
Searching for professional leaflet printing in Brisbane? Bulldog Press has a huge range of paper stocks and printing options for your business’s leaflets. We also offer inhouse design services to help you create a professional and engaging leaflet that will connect with your audience.